What is a Case Study?
At SVI Virtual we feature entrepreneurs that have identified a specific strategic challenge to a panel of experts, who along with all attendees, will help provide invaluable insight, considerations and support. The Case Study model provides an opportunity for all attendees to strengthen their business acumen and learning while providing feedback and advice to a fellow business leader attendee. It's a structured format with proven results.
Meet our SVI Virtual Case Study: Jenn Harper of Cheekbone Beauty
Jenn Harper: A Beacon of Innovation in Beauty and Philanthropy
Jenn Harper is not just a name in the beauty industry; she’s a revolution. An award-winning social entrepreneur and international speaker, Jenn is the trailblazing founder and CEO of Cheekbone Beauty Cosmetics—a brand that has gracefully painted the ideals of sustainability and inclusion onto a global canvas. From its inception in 2015, Jenn has nurtured Cheekbone Beauty into a B. Corp Certified force, now gracing the shelves of Sephora Canada and 550 JC Penney locations across the USA.
Jenn’s journey with Cheekbone began as a digitally native, direct-to-consumer brand that took pride in its commitment to reducing environmental impact and supporting Indigenous communities. Her formidable leadership made sure Cheekbone stood out not only for its stunning products but also for its ethical backbone—it became a symphony of transparency, philanthropy, and support for women and youth. To date, over $250,000 have been donated to philanthropic causes, testament to Cheekbone’s core values.
Cheekbone’s prestige has been hard-earned. In 2019, Jenn Harper made a confident appearance on Canada’s Dragon’s Den, the nation’s equivalency of Shark Tank. While she turned down offers, her unwavering resolution steered Cheekbone towards exponential growth. Jenn’s tactical negotiations led to expansive contracts with major retailers in North America, shining a beacon of inspiration for Indigenous women by placing an Indigenous CEO-led brand on equal footing with global industry giants.
Jenn Harper stands as more than a CEO; she is a voice for entrepreneurship, exerting influence on topics that are reshaping the business landscape: social entrepreneurship, empathy, representation, inclusivity, and sustainability. Regularly sought after for her insights, Jenn weaves her narrative as both a woman and a representative of North America’s Indigenous peoples, substantiating the importance of these values in today’s business ecosystem.
The accolades accruing to Jenn’s name bear the weight of her achievements. In 2022, she was listed among the 100 Women of Influence by Entrepreneur Magazine—a list graced by the likes of Jennifer Lopez and Kim Kardashian. And importantly, in 2023, Jenn was conferred an Honorary Doctorate degree from the Goodman School of Business at Brock University. This honorary degree recognized her unwavering dedication to community betterment and adamant endeavors in championing sustainability.
Jenn Harper, with Cheekbone Beauty, brings forth a narrative of passion, resilience, and authenticity. Her biography is not just about the ascent of a brand; it’s the story of a vision brought to life, of barriers broken, and of a future envisioned where commerce and charity coalesce seamlessly, all painted with the strokes of an eco-friendly brush.
SVI Virtual Case Study Respondents:
- Suzanne Siemens, Consultant, SVI Advisor, Alliance Strategies
- Kristin Richard, Impact Fund Manager, EntrepreNorth
- Tara Robertson, Principal, Tara Robertson Consulting Inc.
