Mack Hardy is Founder and CEO of Affinity Bridge. Mack’s commitment to using technology for good is what inspired him to found Affinity Bridge in 2005. Bringing together his deep expertise in information systems and marketing, Mack is a passionate leader and digital strategist who is both innovative and practical. He supports clients from the outset of strategic engagements to define business needs and project objectives, while helping guide how they can be translated into effective digital solutions.
With a longstanding dedication to open-source technology, Mack’s belief in collaboration over competition informs all of his business decisions – from how he works with our clients to how the agency collectively works with organizations and industry partners in support of a shared commitment to social change.
About Affinity Bridge
Affinity Bridge is a Certified B Corp and full-service digital agency dedicated to empowering social change. We partner with values-aligned clients who share our passion and commitment to making meaningful contributions to the world. We approach collaborations with curiosity, transparency and a solutions-oriented mindset.
Mack Hardy & Jenn Christenson’s 2026 SVI Workshop:
Your Brand Has Trust Issues: Human-Centred Brand Strategy for Organizations That Lead with Heart
In a sea of AI-generated content where everything is starting to look, sound, and feel the same, the organizations that will truly stand out are the ones that do two things well: show up as genuinely, irreplaceably themselves, and make the people they serve feel deeply understood.
This workshop gives mission-driven entrepreneurs a practical and inspiring framework for building a brand presence that creates real emotional connection, expresses authentic brand identity, and moves people from casual observers to passionate champions of their mission.
This 90 minute session will cover:
- Why emotional decision-making makes human-centred design a strategic necessity, not a nice-to-have
- A three-layer brand strategy framework: audience truth, visual and verbal language, and mission alignment
- The cost of navel-gazing and how to shift from inward-facing to audience-first
- How authentic brand expression differentiates organizations in an AI-saturated landscape
- The engagement ladder: how intentional design moves people from observing to leading
- A live self-audit participants can apply to their own brand in real time