Jenn Christenson is Creative Director at Affinity Bridge. She has spent over 20 years helping mission-driven organizations find and express their authentic voice. Her passion lies at the intersection of purpose and audience: understanding not just what an organization wants to say, but what the people they serve actually need to hear.
Jenn believes the strongest brands are built from the inside out. She listens closely to establish a strategic foundation before a single design decision is made, ensuring every visual and verbal choice reflects real organizational truth rather than assumption. She has led creative direction for countless digital platforms and campaigns across the nonprofit, healthcare and government sectors, bringing clarity and confidence to organizations working with limited resources and high stakes. For Jenn, good design isn’t decoration. It’s a strategic tool that helps organizations build trust, one honest, intentional choice at a time.
About Affinity Bridge
Affinity Bridge is a Certified B Corp and full-service digital agency dedicated to empowering social change. We partner with values-aligned clients who share our passion and commitment to making meaningful contributions to the world. We approach collaborations with curiosity, transparency and a solutions-oriented mindset.
Jenn Christenson & Mack Hardy’s SVI Workshop
In a sea of AI-generated content where everything is starting to look, sound, and feel the same, the organizations that will truly stand out are the ones that do two things well: show up as genuinely, irreplaceably themselves, and make the people they serve feel deeply understood.
This workshop gives mission-driven entrepreneurs a practical and inspiring framework for building a brand presence that creates real emotional connection, expresses authentic brand identity, and moves people from casual observers to passionate champions of their mission.
This 90 minute session will cover:
- Why emotional decision-making makes human-centred design a strategic necessity, not a nice-to-have
- A three-layer brand strategy framework: audience truth, visual and verbal language, and mission alignment
- The cost of navel-gazing and how to shift from inward-facing to audience-first
- How authentic brand expression differentiates organizations in an AI-saturated landscape
- The engagement ladder: how intentional design moves people from observing to leading
- A live self-audit participants can apply to their own brand in real time