Lotus Foods is one of the most innovative, organic and fair trade specialty rice brands in the country. Since 1995, along with husband Ken Lee, they have reshaped how Americans think about and eat rice. Their vision was to preserve the biodiversity of rice by partnering with small family rice farmers who were growing rice more sustainably, and by giving them access to a global marketplace at a fair-trade price.
Caryl was responsible for leading Lotus Foods’ marketing and sales, including the image and positioning of the Lotus Foods brand, the development of all packaging and merchandising materials, and new product development. Lotus Foods products have received many awards from the Specialty Food Association and Natural Products trade groups. Caryl holds a MPA in Public Administration from the University of Hartford.