The Greater Good Book Launch Party (Online)
With Madeleine Shaw and Hollyhock Leadership Institute
October 5, 2021
We gather to celebrate the launch of groundbreaking social entrepreneur Madeleine Shaw’s first book, The Greater Good: Social Entrepreneurship for Everyday People Who Want to Change the World.
Madeleine and her longtime Aisle (formerly Lunapads) Co-founder Suzanne Siemens were among the earliest leaders to commercialize reusable menstrual products, a thriving industry today. Having founded her first venture in 1993 at the age of 25, Madeleine has since also founded G Day, a national event series for girls, and Nestworks, a family-friendly coworking community.
In The Greater Good, Madeleine paints a compelling portrait of an emerging group of changemakers: mostly female, diverse, and social impact focused from the SheEO, BCorp and SVI communities. Interwoven with the personal stories of these leaders, The Greater Good is as much about the inner journey as the outer “how tos” and is designed to entertain, motivate, and offer tools and resources for aspiring and seasoned entrepreneurs alike!
Madeleine will engage in a lively and illuminating conversation with leaders featured in the upcoming book: Satya Organic Skincare founder Patrice Mousseau, Aisle co-founder and CEO Suzanne Siemens and Nadia Hamilton, President & Founder, Magnusmode, followed by an interactive breakout session and networking opportunity.
We could not be more excited! Please join us and share with your networks – all are welcome.
“Shaw is an extraordinary innovator whose ideas have had profound positive influence on so many lives. Her voice is beacon for these times. Her stories will engage, inspire, and activate.” Joel Solomon, author of The Clean Money Revolution
October 5, 2021: 4:00 – 5:30pm PT / 7:00 – 8:30pm ET
In partnership with
This event will take place on Zoom, a video conferencing tool. You may download the application for free. You will also need a device with speakers, microphone, video, and internet connection. You may test your Zoom connection in advance. A short tutorial for Zoom etiquette will be provided at the beginning of the event.
A recording of this session will be made available within 72 hours (or 3 business days) to all registered participants and will be available for 30 days. You do not need to attend the live session to receive the recording.
Terms & Conditions
You may find our terms & conditions here.
Madeleine Shaw is a serial feminist entrepreneur based on unceded traditional Coast Salish territory. She started her first venture – a sustainable, locally-made garment line that included the then-radical concept of washable menstrual pads and period underwear – in 1993 at the age of 25. In addition to being the co-founder and Director of Partnership and Impact of Aisle (formerly Lunapads), a founding Canadian B Corp, she is the founder of G Day, a national event series for tween girls, and Nestworks, a family-friendly coworking community. The Greater Good is her first book.
Learn more about Madeleine Shaw
Hollyhock’s renowned conferences help to resolve the leadership deficits of the modern world. These cross-sectoral and multi-generational gatherings work to support and catalyze progressive leaders through strengthening skills, expanding capacity, and building peer-to-peer networks and knowledge. Tackling the largest issues of our time and promoting social and environmental justice requires that we come together to not only learn hard skills and share lessons, but also to rejuvenate our passions and recharge. Joining our conferences opens up access to like-minded networks and community that support one another throughout the year. Past conferences include: Social Venture Institute, Activate: Digital Leadership, Creating a…
Learn more about Hollyhock Leadership Institute