Madeleine Shaw is a serial feminist entrepreneur based on unceded traditional Coast Salish territory. She started her first venture – a sustainable, locally-made garment line that included the then-radical concept of washable menstrual pads and period underwear – in 1993 at the age of 25. In addition to being the co-founder and Director of Partnership and Impact of Aisle (formerly Lunapads), a founding Canadian B Corp, she is the founder of G Day, a national event series for tween girls, and Nestworks, a family-friendly coworking community. The Greater Good is her first book.