Mack Hardy is Founder and CEO of Affinity Bridge. Mack’s commitment to using technology for good is what inspired him to found Affinity Bridge in 2005. Bringing together his deep expertise in information systems and marketing, Mack is a passionate leader and digital strategist who is both innovative and practical. He supports clients from the outset of strategic engagements to define business needs and project objectives, while helping guide how they can be translated into effective digital solutions.
With a longstanding dedication to open-source technology, Mack’s belief in collaboration over competition informs all of his business decisions – from how he works with our clients to how the agency collectively works with organizations and industry partners in support of a shared commitment to social change.
About Affinity Bridge
Affinity Bridge is a Certified B Corp and full-service digital agency dedicated to empowering social change. We partner with values-aligned clients who share our passion and commitment to making meaningful contributions to the world. We approach collaborations with curiosity, transparency and a solutions-oriented mindset.
Mack’s 2026 Activate Workshop: Building Your Own Tools: AI at the Edges of Progressive Campaigning
Everyone’s using AI, but are we building dependency on the same billionaire tech infrastructure we’re trying to hold accountable? This workshop skips the basics (no AI 101 here) and dives into the emerging frontier: what it looks like when progressive organizations start building their own lightweight AI tools: from automated social posting and sentiment analysis to knowledge management and business process automation.
We’ll explore where it makes sense to use off-the-shelf products, where you can scratch your own itch, and what that means for the economics of campaigning. Expect a live demo, real examples, and a workshoppy section where we dig into what’s working in your spaces and what opportunities you’re sitting on.
Come ready to think, share, and leave with something useful, whether you’re deep in the weeds or just getting curious.