Rene Polanco is an Accounts Manager at Electica. He has experience in 4 US election cycles, the climate change space, and the HIV/AIDS funding space. He lives in Somerville, NJ.
About Electica:
Electica uses the best data and technology to help movements, political parties, and value-driven organisations identify, engage, and organise their key target audiences.
Rene & Julie’s Activate 2026 Workshop: Paid Media Beyond Meta
In this workshop, Rene and Julie will be discussing the shifting digital advertising landscape and how you can evaluate best practices and ongoing campaign results to ensure you’re reaching and persuading your target audiences.
What you’ll learn:
- The changing ad landscape and the limitations of focusing solely on first-party targeting.
- How to evaluate your media plan’s effectiveness before launching any ads.
- Advanced ad strategies and placements you can utilize to create a robust advertising program.