Hilary Henegar is an impact, storytelling, and community engagement strategist for social enterprises, community organizations, and women entrepreneurs. She has spent much of the last 15 years building and growing businesses, not-for-profits, and communities rooted in care and connection – including as founding employee-owner of Abundance Collective. Over her life and career, she has served as storyteller, editor, event producer, and community builder dedicated to the practice of crafting loving, inclusive experiences for people to learn and collaborate.
A practicing Quaker and weary American, she and her family live in the traditional, unceded lands and waters of the Quw’utsun people (Duncan, Vancouver Island, British Columbia, Canada, Earth).
Abundance Collective is a women-led, employee-owned consulting firm emerging out of Purppl. We support social impact organizations to clarify direction, strengthen operations, and grow sustainable, values-aligned revenue. Our approach combines rigorous strategy, thoughtful systems design, and care-rooted leadership development so organizations can grow their impact while sustaining the people and relationships that make the work possible.
Abundance Collective exists to support leaders who want to move beyond scarcity-driven strategy and build organizations rooted in care, equity, and multidimensional wealth.
Hilary’s SVI Virtual 2026 Workshop: Impact Storytelling: Build Trust, Inspire Action
Impact is complex. Stories need to be simple. You’re doing meaningful work, but translating that complexity into a clear, compelling story that moves funders, partners, and customers to action? That’s tricky. This hands-on session provides a practical framework for doing exactly that.
You’ll leave with the building blocks of a story that is clear, credible, and connects the work you do every day to the world you’re calling forward.
We will cover:
- What makes impact storytelling different from traditional marketing
- How to centre your audience and articulate a shared vision that resonates with them
- How to use your theory of change to craft your key messages (for message discipline)
- How to back your story with evidence: personal stories that move hearts, and data that moves minds
- Ethical, consent-based protocols for gathering that evidence
You’ll walk away with:
- A draft audience profile and shared vision statement
- At least one “impact headline” for your priority audience
- A step-by-step storytelling guide for weaving effective impact stories
This session is for: Organizations and leaders who do complex, community-centred work and want to communicate their impact with more clarity, consistency, and confidence – whether for grant applications, funder reports, or public communications.