Batul Gulamhusein is a campaigner, grassroots organizer and facilitator. They are a first generation settler of colour based in Tkaronto, but grew up in amiskwaciwâskahikan on Treaty 6 territory. Batul’s work sits at the intersections of climate justice and anti-racist movements, having worked on campaigns calling for banks and pension funds to stop financing fossil fuels and respect Indigenous rights, a Global Green New Deal, and climate solutions that put people and the planet first.
Batul’s Workshop for Activate 2026:
Where Online Meets Offline: Tracing Digital Influence to Real Action
Presented with Juhi Sohani
Understanding how your supporters move from online engagement to offline action is critical for building a strong base that can support meaningful change over time, and no strong organization operates in isolation. This interactive workshop provides a structured framework to explore supporter journeys within their own organizations, but also across the broader movement ecosystem.
Participants will reflect on different types of supporters, ranging from casual online followers to highly active volunteers/action-takers. We’ll map their behaviours across online and offline channels. Through guided exercises, participants will analyze which online touchpoints are most effective at inspiring action, where engagement stalls, and what motivates people to move from passive consumption to active participation, as well as how supporter journeys could connect to complementary organizations.
We will first work individually to map journeys, then engage in discussion to compare patterns across organizations and supporter types, and explore ways organizations can support each other’s efforts. Together, we’ll build and gain insights into what works in the new information environment in which we’re all campaigning today, identifying opportunities for experimentation and collaboration. By the end of the workshop, participants will gain actionable insights for designing digital strategies that better connect online engagement to offline impact and retention, helping to strengthen collective power across movement(s) and mobilize supporters more effectively over the long term.