Amneet Singh Bali is a Canadian digital strategist, communications professional, and human rights advocate based in Ottawa. He currently serves as a Senior Communications Officer and Digital Campaign Specialist for the Canadian Union of Public Employees (CUPE). Previously, Amneet gained national prominence as the National Digital Director for the federal New Democratic Party (NDP) and the communications director for Jagmeet Singh’s successful leadership campaign, where he helped pioneer digital strategy.

Beyond politics, Amneet is a recognized human rights activist featured in the Canadian Museum for Human Rights for his advocacy regarding the 1984 Sikh Genocide. His extensive academic background includes a Juris Doctor (JD) from the University of Windsor, a Master of Laws (LLM) with a specialization in Transitional Justice and Post-Conflict Reconstrition from Western University, and a Master’s in Conflict Studies from the University of Ottawa, all underpinning his career-long focus on social justice and human rights.

 

Amneet’s Activate 2026 Session – Entertain Us: Winning Attention on YouTube in the Age of Algorithms

Canadians spend more time on YouTube than any other social media app. This shifting media landscape is changing where Canadian voters are going for their news. How does that affect the way we reach working class and blue collar people?

In this talk, Amneet Singh and Oliver Paré will present original research examining how Canadians’ perceptions of politics and the economy are being shaped byYouTube’s information ecosystem and dominant position in the media consumption landscape.

How can progressive movements respond to this tectonic shift in where people get their news, and their sources of truth? What does the future of Canada look like in a world where most people rely on YouTube for their political narratives?