Juhi Sohani is Co-Founder of Weaver and Imagining an Otherwise. She focuses on maximizing the collective impact of social movements across Canada by building resilient organizational frameworks and resourcing campaigners to connect with real people across the political spectrum. Juhi has facilitated narrative development and digital strategy at Amnesty International, the Canadian Federation of Students, and Inuit Tapiriit Kanatami.
The student movement led her to disability justice, Palestine solidarity, and the climate movement, where she continues to experiment with the use of digital tools to facilitate offline power-building. She collaborates with peers around the globe at hope-based comms to help make the case for the world people want to see. She was named one of Top 50 Women Leaders of Montreal for 2023 by Women We Admire, and has not been very admirable since. Juhi is grateful to have found home and connection on the unceded traditional territory of the Kanien’kehà:ka.
About Weaver
There is more that unites people than divides us. Yet many people have been steadily shaped by powerful, coordinated systems that influence how they see the world, and what they believe is possible.
Weaver intervenes in that system by meeting people where they are online and building real, sustained relationships rooted in trust. We focus on persuadable audiences: people open to new perspectives, regardless of how they identify politically; and we engage them through ongoing experimentation to understand what resonates and why.
However, we don’t stop at engagement. Weaver is designed to move people from passive consumption to meaningful action. We connect individuals with whom we’ve built relationships to organizations on the ground, helping turn online connection into offline participation that strengthens collective power. We also weave our partner organizations together to create powerful clusters of organizers and mobilizers across movements.
By combining deep audience insight, long-term relationship-building, and a deliberate pathway to offline action, Weaver helps bridge the gap between digital influence and real-world change.
Juhi’s Workshop at Activate 2026:
Where Online Meets Offline: Tracing Digital Influence to Real Action
Presented with Batul Gulamhusein
Understanding how your supporters move from online engagement to offline action is critical for building a strong base that can support meaningful change over time, and no strong organization operates in isolation. This interactive workshop provides a structured framework to explore supporter journeys within their own organizations, but also across the broader movement ecosystem.
Participants will reflect on different types of supporters, ranging from casual online followers to highly active volunteers/action-takers. We’ll map their behaviours across online and offline channels. Through guided exercises, participants will analyze which online touchpoints are most effective at inspiring action, where engagement stalls, and what motivates people to move from passive consumption to active participation, as well as how supporter journeys could connect to complementary organizations.
We will first work individually to map journeys, then engage in discussion to compare patterns across organizations and supporter types, and explore ways organizations can support each other’s efforts. Together, we’ll build and gain insights into what works in the new information environment in which we’re all campaigning today, identifying opportunities for experimentation and collaboration. By the end of the workshop, participants will gain actionable insights for designing digital strategies that better connect online engagement to offline impact and retention, helping to strengthen collective power across movement(s) and mobilize supporters more effectively over the long term.