Julie is a digital strategist and advertising campaign manager living in Portland Oregon but working with progressive causes and political campaigns worldwide. After several years of digital advertising across commercial verticals, she’s been dedicated to mission led ad ops for nearly a decade, currently honored to be a part of the managed services team at Electica.

About Electica

Electica uses the best data and technology to help movements, political parties, and value-driven organisations identify, engage, and organise their key target audiences.

Julie & Rene’s Activate 2026 Workshop: Paid Media Beyond Meta

In this workshop, Rene and Julie will be discussing the shifting digital advertising landscape and how you can evaluate best practices and ongoing campaign results to ensure you’re reaching and persuading your target audiences.

What you’ll learn:

• The changing ad landscape and the limitations of focusing solely on first-party targeting.
• How to evaluate your media plan’s effectiveness before launching any ads.
• Advanced ad strategies and placements you can utilize to create a robust advertising program.