Shannon Emmerson brings over 25 years of expertise in content strategy and marketing, with a focus on fostering genuine connections between brands and their audiences. In 2012, she founded Forge & Spark, a B Corp content agency that blends her passion for storytelling with her commitment to social impact. Throughout her career, Shannon has worked with a diverse range of clients, including L’Arche International, Amy’s Organics, Electronic Arts, Genus Capital, Science World, London Drugs, and CPA Canada, helping organizations craft authentic and purpose-driven strategies and content. Shannon is a recognized speaker and educator on purpose-led content strategy and messaging, sharing her insights with brands that seek to create positive impact through business. She is the author of the forthcoming book, Content With Purpose: Messaging and Marketing for Trust & Authority, set to be published in 2024.

Forge & Spark Media is a purpose-driven content agency dedicated to helping brands tell authentic stories that inspire action and build trust. Founded in 2012, the agency combines strategic storytelling with a commitment to social impact, supporting purpose-led businesses to grow and thrive. Forge & Spark offers full-service content marketing, from strategy development to content creation and social media management. As a women-led Certified B Corp and Women Business Enterprise (WBE), Forge & Spark is committed to ethical business practices and sustainability. The agency’s approach emphasizes authenticity, clarity, and value, helping brands build long-term relationships with the communities and people they serve.