Oliver is an internationally educated campaign strategist and expert in engagement and persuasion. He has worked on political campaigns in the USA and Canada, including leadership roles at the municipal, provincial and federal levels. He brings 15 years of experience in politics, campaigns, tech and advocacy. He has lived and worked in the United States, Australia, the Netherlands and England and has worked for major software and non-profit advocacy organizations in addition to political work. He is now the President and Founder of the firm OPS, a multi-award winning advertising and research company.
About OPS:
OPS is a digital-first campaigns firm that specializes in strategy backed by science. From all aspects of digital advertising to content creation, fundraising campaigns, and social engagement – we deliver on your goals with measured results. OPS works with the best digital experts in Canada and the USA to keep you at the cutting edge of winning progressive campaigns.
Working with OPS means connecting directly with the top experts in the field of online campaigns, and working with them closely to meet your goals. By tapping into a network of the best creative and technical digital campaign practitioners
Social media
IG: the_oliver_pare
LinkedIn: https://www.linkedin.com/in/oliverpare/
Oliver’s 2026 Activate Session – Entertain Us: Winning Attention on YouTube in the Age of Algorithms
Canadians spend more time on YouTube than any other social media app. This shifting media landscape is changing where Canadian voters are going for their news. How does that affect the way we reach working class and blue collar people?
In this talk, Oliver Paré will present original research examining how Canadians’ perceptions of politics and the economy are being shaped byYouTube’s information ecosystem and dominant position in the media consumption landscape. How can progressive movements respond to this tectonic shift in where people get their news, and their sources of truth? What does the future of Canada look like in a world where most people rely on YouTube for their political narratives?