Fran Dunaway and Naomi Gonzalez


Fran Dunaway and Naomi Gonzalez

Fran and Naomi are driven by a belief that brands can be a force for positive change, and their messaging promotes a human agenda to inspire conversation about gender, confidence, acceptance, and inclusion. In 2021, TomboyX solidified the brand’s commitment to sustainability and community by becoming B Corp certified and last year changed their corporate status from C Corp to Benefit Corp. Fran and Naomi were selected to participate in EY’s Winning Women in 2017, TomboyX was on Inc 5000 Fastest growing business for 4 consecutive years and in 2019, Fran was named one of Forbes’ 50 over 50. The duo still maintains partial ownership in the company but have a C suite running the day-to-day business in their stead.

About TomboyX

When TomboyX cofounders, Fran Dunaway and Naomi Gonzalez, started the company out of their garage, they did so because of one simple fact – they wanted clothing that fit who they are, not who others told them to be. It became very clear very quickly that they were not alone, but the greatest demand turned out to be for comfortable, quality underwear. Think anti Victoria Secret.

TomboyX responded by introducing the first boxer briefs made for a woman’s body and was the first company to work with models from up and down the gender and size spectrum. Focusing on fit, function and inclusivity TomboyX played a leading role in revolutionizing the fashion industry.

Underwear is their primary offering, but TomboyX also carries swimwear, sleepwear, loungewear and active wear. They can be found on,, and in Kohl’s stores in various cities.

TomboyX is for those who are unafraid to forgo societal standards in order to be who they were meant to be. TomboyX exists to empower unapologetic confidence and has made it their mission to help people feel entirely like themselves. Which is why they fit-test everything they make in every size and shape. Because TomboyX believes that clothing should fit more than just a body, but an individual, regardless of their gender.