Hollyhock presenter, Erica Perez


Erica Perez

Erica Perez and her husband John Beaver moved to Oakland, CA in 2009. Inspired by their love of food, deep commitment to community and people and fueled by a desire to follow a true spicy calling, in 2011 they founded Oaktown Spice Shop. Now their business has grown to a full team of employees, 3 retail shop locations, with a growing number of restaurants, bakeries and caterers who source their spices from the shop.

In Erica’s case study we’ll explore how to ensure “employee-first” culture evolves and adapts with the continued growth of their business.