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7 Tips To Build An Effective Advisory Council

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Every leader and entrepreneur, sooner or later, runs into the limits of their own capacity. We all confront challenges as leaders and while we’re equipped to overcome some of them, for others we need support. As Peter Drucker famously said, “the measure of the effective executive is the ability to get the right things done.”
Often, getting the right things done requires the support of others. And a formal Advisory Council is an opportunity to convene the support you need to accelerate your enterprise.
So what is an Advisory Council? Contrary to what you might assume, an Advisory Council is more than teams of mentors. Whereas a mentor is there to support the individual entrepreneur, Advisors are there to support the whole enterprise. Sometimes, Advisors will also be mentors. But successful Advisory Councils are typically focused on supporting your team or your whole enterprise.
Advisory Councils are different from Boards of Directors. Directors hold a fiduciary responsibility for the success and good governance of the enterprise. They’re legally required to make decisions in the best interests of the company—and sometimes those decisions may conflict with the best interests of the entrepreneur.
Ultimately, a strong and successful Advisory Council will lift the dreams, capacity, and performance of the entrepreneur. As the famous quote goes, it takes “a small group of thoughtful and committed citizens” to change the world. It’s also been said that ‘great minds like a think.’ Convene your Advisory Council as a thoughtful group, and turn them loose on your greatest challenges.

Here are seven key things to consider when forming your Advisory Council:

  1. Focused Objective: The intent behind convening an Advisory Council must be clear and focused. Are you seeking personal support for your leadership? Advice on how to navigate change or challenge? Or insights into how to achieve a specific goal? Focus on one, clear objective, and you’ll position yourself to manage your advisors, and measure their success.
  2. Supportive People: Choose the right people—individually and as a group. Expertise that’s relevant to your objective, comfort playing the skeptic, chemistry with you and your colleagues, and diversity of age, gender, and cultural background are all good factors to consider. Ultimately, make sure they meet the Three Cs: complementary expertise, no conflicts of interest, and the capacity to participate.
  3. Intimate Size: Most Advisory Councils meet rarely as a group; instead, individuals are tapped one-on-one when their particular expertise is required. But their impact is really amplified when you can get them all in a room. More than three to five people and these meetings get cumbersome to plan.
  4. Clear Terms: Concise, documented terms of reference are perhaps the best tool to manage and lead an Advisory Council. They should include the Council’s purpose, terms of membership, how the Council is established and how long it will exist, meeting means and frequency, and how information will be stored, shared, and held confidential.
  5. Fair Compensation: Remuneration of advisors need not be a touchy subject. It’s typical for the company to cover reasonable expenses, and it’s not unusual for a stipend to be paid for meetings. In the social space, goodwill and the opportunity to connect with entrepreneurs are often sufficient compensation, especially for a growing business. In other cases, a small slice of equity (perhaps 0.1% per year of service) is appropriate. There is no right answer: You decide. But have the conversation up front, to ensure you maintain advisors’ goodwill.
  6. Assured Value: Advisors deliver the most value when they’re given full insight into your business. So share openly. Maintain communication between meetings: cultivate the group culture and the one-on-one relationships.
  7. Simple Gratitude: In this, as in all things, politeness counts. Broadcast your gratitude whenever possible, and make your advisors feel like they’re contributing partners in your company. Nothing is as valuable as being made to feel part of something incredible.

Interested in Forming Your Own Advisory Council?

This post was written by Mike Rowlands, President & CEO at Junxion and member of Hollyhock’s Board of Directors, and it originally appeared in a longer format at Mike will be presenting a workshop on how to build and make the best use of your own Advisory Council for your growing enterprise at Social Venture Institute Vancouver in April, apply to attend here.
Mike has used this model to convene multiple Advisory Councils through Junxion’s development, and has supported over a dozen entrepreneurs through development of Advisory Councils for their firms—and nonprofits. Get in touch with him for a fresh perspective on surrounding yourself with the right ‘thoughtful and committed group.’

Photocredit: Fama

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